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Customized packaging for your need.
In today's highly competitive commodity market, packaging is the "outerwear" of the product, and every design detail is crucial. Among them, the handle design of the packaging bag is inconspicuous, but it contains a meaning that cannot be underestimated, and it brings many conveniences to the sales, transportation and use of the product.
Walking into the supermarket, all kinds of self-supporting bags with handles can be seen everywhere. Take a well-known brand of nut self-supporting bag as an example. The bag body is made of a sturdy and textured composite material, and the side is equipped with a carefully designed plastic handle. The handle is moderate in width and has a slightly frosted surface, which is not only convenient for grabbing, but also not easy to slip. When consumers choose the nut, their fingers naturally pass through the handle and easily take it off the shelf. Looking at those self-supporting bags filled with freshly squeezed juice, the handles are mostly made of colorful plastic materials, which complement the transparent bag body, eye-catching and beautiful. Through this design, the juice brand makes the product stand out in the freezer and attracts consumers to stop and choose.
What are the benefits and advantages of these handle designs? First of all, from the perspective of consumer experience, convenience is the most significant point. Imagine that a busy office worker hurriedly walked into a convenience store picking up a bag of instant food, if there is no handle , he can only hold the bag tightly with both hands, which is not convenient for walking and easily squeezes and deforms the food. With a handle, you can take it away steadily with just a light lift, whether you are catching a bus, subway, or walking home with no pressure. For family purchases, when buying multiple items, a self-supporting bag with a handle can be hung on the arm, or connected with the handles of other bags, so that both hands can be freed to take other things, greatly improving shopping efficiency.
In the transportation and storage of products, the handle design also plays a key role. Taking e-commerce logistics as an example, many fragile items such as sauces in glass bottles and skin care samples are packaged in self-supporting bags with handles. During transportation, the handle can be used as a fixed fulcrum to keep the packaging bag in a relatively stable position in the carton, reduce the risk of mutual collision and squeezing, and effectively reduce the product breakage rate. Moreover, the handles are convenient for warehouse staff to grab when carrying and stacking, which improves the convenience and speed of operation and helps the efficient operation of the logistics process.
From the perspective of marketing, handle design is also a very potential publicity "position". Some high-end snack brands will print brand logos, promotional slogans or seasonal new product recommendations on the handles. Consumers will see the information repeatedly during the process of carrying, which is equivalent to multiple "free advertisements". In addition, unique and novel handle designs, such as special shapes, materials or strong visual contrast with the bag body, can instantly improve the recognition of the product, allowing the product to stand out among a number of competing products, attracting consumers' attention and stimulating the desire to buy.
The handle design on the packaging bag is not a simple addition. It runs through all aspects of product circulation and consumption, showing humanized care in subtle places, improving product competitiveness with practical functions, and becoming a key "small step" to help products succeed. If merchants can accurately grasp this design point, they will surely open up a broader market prospect for their own products.
+853-68657023 (Olivia WANG)
