In the field of packaging and printing, we have been committed to providing high-quality and personalized solutions for all kinds of customers. Looking back on the cooperation with the customer who was from Trinidad and Tobago, it was a challenging but fruitful experience.
As early as 2023, we first joined hands and undertook the task of making a special packaging bag for the customer. However, we encountered difficulties in the process of advancing the project. Due to the deviation of the customer's estimation of the size of the required bag, the final product was far from the effect the customer expected. As a result, the customer was not satisfied in deed. Fortunately, this small setback did not block the possibility of cooperation, but became an opportunity for the two parties to run in and grow in the future.
Last year, the customer came to us again with new needs. This order includes 4 designs, which are subdivided into two hamburger bags and two fried chicken bags, aiming to create exclusive packaging for its fast-food products of different categories. The customer's own professional designer provided the first draft, but in some fine details, our design team's professional control is still required. For example, the original color combination of the customer may appear slightly dull in the printing presentation, which affected the appetite display. Our designers cleverly adjusted the color tone to make it brighter and more attractive; and in the pattern details, some lines of the original design were easy to blur on small-sized packaging bags. After optimization, the clarity was greatly improved. Seeing the adjusted design, the customer praised it and recognized our professionalism more and more.
Considering that the customer only needed 5,000 orders for each bag, the number of single products did not reach the economic batch of traditional plate printing. After weighing the pros and cons, we decisively recommend digital printing technology. This method didn’t require plate making, which greatly shortened the pre-preparation time, from receiving orders to putting into production in one go. In just 5 days, all bags were made and efficiently delivered to the customer. Moreover, the quality of the finished product was no less than that of the traditional embossing printing machine. The bags were brightly colored, the patterns were clear, and the material texture was good, which can perfectly carry the brand image.
In addition, in order to help customers better promote new products, our operations team took the initiative to carefully produce exquisite marketing videos and professional product photos based on the design highlights and product characteristics of the bags. These materials fully demonstrated the appearance and practicality of the bags, as well as the attractive charm of the food in the packaging, providing powerful ammunition for customers' marketing. After receiving it, the customers excitedly said that this series of services far exceeded their expectations, giving them more confidence in promoting new products.
This cooperation fully proves that for customers with small batch orders, digital printing is the only choice that takes into account both timeliness and quality. In the future, we will continue to explore innovations, tailor-make high-quality packaging solutions for more customers, and work together to create commercial success.