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Flexible packaging can be seen everywhere in our daily lives, but have you ever noticed those with character printing? These character portraits are not just decorations, but also a vivid embodiment of brand stories, founder stories or spokesperson stories.
Character portrait printing is a technology that prints character images on flexible packaging. Through careful design and printing, these characters can be vividly presented in front of us. Whether it is the resolute face of the brand founder or the charming smile of the spokesperson, it can attract the attention of consumers in an instant. It is not just a printing method, but also a medium for conveying emotions and stories.
There are many products with character printing on the market, let's take a look.
For example, some food brands may choose to print the founder's portrait on flexible packaging. The founder's story is often full of struggle and persistence. Their image can inspire consumers and also make consumers feel a sense of trust in the brand. For example, there is a bread brand whose founder is an old man who loves baking. His portrait is printed on the flexible packaging bag, and his entrepreneurial story is also accompanied by it. When consumers buy this bread, they not only taste the deliciousness, but also feel the founder's enthusiasm and persistence.
For example, KFC packaging will print the founder's portrait on the packaging in the form of a self-portrait, so that consumers can feel the intimacy and warmth of the food, which brings them closer and promotes consumption.
Coca-Cola often prints celebrity portraits on its limited edition or special promotional soft packaging bags. For instance, on some World Cup-themed packaging, images of famous football stars are printed. These portraits are closely integrated with the atmosphere of the World Cup, and the energetic images of the players complement the young and passionate brand image of Coca-Cola. When consumers see the packaging, they can immediately think of the vitality of sports and the refreshing drinking experience. With the help of the star effect, product sales are stimulated, and the brand is more closely connected with popular sports events.
Some sports brands will print the images of sports stars on soft packaging bags. These sports stars represent health, vitality and fighting spirit, and their images can inspire consumers' enthusiasm for sports. For example, a famous basketball player is printed on the soft packaging bag of a sports shoe brand, and his heroic appearance reminds people of the passion and vitality on the court.
Now, let's analyze the advantages of these soft packaging bags with character printing one by one.
First of all, character portrait printing can attract consumers' attention. Among the numerous commodities, a flexible packaging bag with a distinctive character image can often stand out. Consumers are more likely to be attracted by the expressions, movements and temperament of the characters, so they stop and look closely at the product. This attraction can increase the exposure of the product and increase sales opportunities.
Secondly, character portrait printing can convey brand stories and values. By printing the images of brand founders, spokespersons or related characters, the brand can vividly present its own stories to consumers. When consumers see these characters, they will naturally think of the brand's history, culture and values. This emotional connection can enhance consumers' identification and loyalty to the brand.
In addition, character portrait printing can also enhance the brand image. A well-designed character portrait can show the high-end, fashionable or professional image of the brand. If the spokesperson is a well-respected star or celebrity, their image can add luster to the brand and increase the brand's popularity and reputation. At the same time, character portrait printing can also make the brand stand out in the fiercely competitive market and establish a unique brand image.
Finally, character portrait printing can increase the collection value of the product. For some fans, flexible packaging bags with their favorite stars or characters have a certain collection value. They may buy the product for this reason, or even keep the soft packaging bag as a souvenir. This collection value can increase consumers' desire to buy, and also bring more publicity opportunities to the brand.
In short, the flexible packaging with portrait printing is a unique and effective way to promote the brand. It can not only attract consumers' attention, convey brand stories and values, enhance brand image, but also increase the collection value of the product. In the future market, we believe that more brands will adopt this printing method to bring consumers a more vivid and interesting shopping experience.
+853-68657023 (Olivia WANG)
