Candy packaging

April 11, 2024

        We always see a dazzling array of candy products in supermarkets with the colorful packaging attracting our attention and making us want to buy. Good candy packaging can give consumers more possibilities to consume. Let’s talk about candy packaging today. This time, we will tell you something on the commonly used packaging types, packaging materials and packaging design of candies.

        There are various types of candy packaging, mainly including the following:

Paper packaging

        This is a common environmentally friendly packaging material that is easy to print and moisture-proof. It’s suitable for a variety of candies such as bonbons, hard candies and lollipops. Carton packaging is also commonly used for gift candy.

Plastic bag packaging

        Plastic bag packaging has the characteristics of good flexibility, not easy to be damaged, and high transparency, which can clearly display the color and shape of the candy. It’s always used for fruity gummies, QQ candy and jelly, etc.

Aluminum foil bag packaging

        Aluminum foil bags have good sealing and moisture-proof properties. They are suitable for protecting crispy and fragile candies, such as nougat and mints.

Served in glass bottle

        Glass bottles are suitable for high-end candy and brand marketing, which can better display the candy and have excellent chemical stability and beautiful appearance.

Metal material packaging

        The kind of the packaging includes tinplate and aluminum cans, tea cans, etc. Metal packaging is corrosion-resistant, non-toxic, and high-strength, and is suitable for long-term storage of candies.

Special shape packaging

        The special shape packaging is often seen, such as double twist, single twist, pillow, folding, triangle, roll, etc.

Small paper boxes and small plastic bags.

        They are suitable for packaging of small candies or individual candies.In addition, there are cans, sticker packaging, etc. Different packaging styles depend on different types of candies and different market needs.

        There are many choices for candy packaging materials, mainly depending on the type of candy, shelf life, cost and aesthetic requirements. Common candy packaging materials include as follow:

Paper materials

        They include kraft paper, coated paper, white cardboard, straw paper, cardboard, etc. These materials are environmentally friendly and moisture-proof, and are suitable for a variety of candies. Generally direct contact with the candy itself.

        Metal packaging materials, such as iron sheet, aluminum sheet, tin sheet, etc., can effectively protect the integrity of candy during transportation. At the same time they have good fresh-keeping properties.

        Plastic materials, including polyethylene (PE), polypropylene (PP), polyvinyl alcohol, polyvinyl acid, etc. are highly transparent, durable, moisture-proof, anti-static, and suitable for a variety of candies.

        Glass packaging materials are mainly used for packaging chocolate and other candies, The kind of the material is beautiful and environmentally friendly.

        Laminated plastic materials, such as BOPP/PVDC, OPP/LDPP, etc. combine the advantages of multiple materials and are suitable for a variety of candies.

        Aluminum foil materials. It has good moisture-proof, anti-oxidation and anti-ultraviolet properties, which is suitable for maintaining the fresh taste and color of candies.

        Sulfated polypropylene film. The material has high transparency and moisture resistance and are suitable for packaging of candy.

        Special materials such as laser holographic film is used to increase the ornamental value and anti-counterfeiting function of candy packaging.

        To sum up, there are many types of candy packaging materials, each with its own characteristics, suitable for different candy types and needs.

Candy packaging design elements

        Candy packaging design is an integral part of the candy industry. Generally, the design and matching will include detailed packaging color matching, patterns, text and materials.

How to design and match colors

        Color matching is one of the most important elements in candy packaging design. When matching colors, you need to consider multiple perspectives such as product brand image, product features, and target consumers to achieve just the right result. For example, for seasonal products, you can use colors related to the season, such as green or orange etc. In addition, attention should be paid to the coordination of color matching, not only to ensure that the entire packaging has a unified tone, but also to ensure good contrast between different colors.

        Besides, gradient colors or multi-color combinations can also be used to make candy packaging more lively and more interesting and enhance visual appeal. However, it should be noted that too many colors will cause visual fatigue and reduce the aesthetics of the packaging.

Pattern design and matching methods

        The use of patterns in candy packaging design is also a very critical part. When choosing a pattern, the choice should be based on the characteristics of the product and consumer preferences. Usually, patterns that are related to the product or have brand characteristics are better choices.

        In addition, attention should be paid to the coordination of patterns and colors to maintain the unity of the overall style. You can use simple lines, geometric figures and other techniques, or you can adopt concrete forms and add unique creative elements to improve the visual effect.

Text design and matching method

        Text is an important element in candy packaging design. It not only conveys product information, but also adds unique charm to the product. Therefore, when selecting text, pay attention to font selection and layout.

        First of all, choose a font that coordinates the text with the overall style of the candy packaging and avoid using monotonous fonts. Secondly, pay attention to typesetting and reasonably arrange the size and position of the text so that the text, pattern, color matching and the entire package form a good visual effect.

Material design and matching methods

        Candy packaging materials must not only ensure product safety and hygiene, but also consider aesthetics and environmental protection. Therefore, when selecting materials, product characteristics and market demand must be considered to select appropriate packaging materials.

        Currently, the more popular materials include plastic, paper and metal. Among them, plastic has high transparency and good tear resistance, but is not environmentally friendly; paper is safe and environmentally friendly, and can print various patterns and text, but is not waterproof enough; metal is high-end, moisture-proof and oxidation-proof, but has a higher cost. Thus, designers must balance various factors when selecting materials.

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