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The packaging of Coca-cola at the 2024 Paris Olympics

August 07, 2024

        As we know, the 2024 Paris Olympics is in full swing.

        At the 2024 Paris Olympics, Coca-cola launched a unique theme packaging. The packaging design was jointly created by three artists-Lauranormand,Aureliadurand and Brunomangyoku, and a total of five unique packaging styles were launched at the same time. The design retains the classic red and white tones, and cleverly incorporates noble gold elements to pay tribute to the glory of the Olympic gold medal. Its brand logo "Coca-Cola" is also complementarily shown in the packaging. What’s more, two bottles placed side by side can form a complete logo, too.

        Coca-Cola has always been committed to sustainable development. Its "No Waste in the World" sustainable packaging vision promises to use 100% recyclable packaging worldwide by 2025; by 2030, it will help achieve the same amount of recycling and reuse of the packaging used by the company's sales products, and use more than 50% recycled materials in global product packaging.

        At the Paris Olympics, Coca-Cola took a series of environmental protection measures. For example, reusable and returnable cups are provided, drinks packaged in recyclable glass bottles are distributed in the reception area, and are used to fill cups for the public in some competition venues. In cases where beverage machines cannot be installed, plastic bottles made of recycled materials are used, and these plastic bottles are collected directly from the service venues, sorted, compacted, and then recycled at the company's infineo center and transformed into new bottles.

        These measures not only reflect Coca-Cola's emphasis on environmental protection, but also fit the green and sustainable concept of the Paris Olympics.

        This Olympic Games has many highlights, such as humanistic spirit and Olympic sports spirit. Among them, the most obvious thing about this Paris Olympic Games is that it is spreading the concept of green environmental protection all the time, and conveying the concept of harmony between man and nature, and man and the earth.

        The 2024 Paris Olympic Games embodies the concept of environmental protection in many aspects, and the packaging at the Olympic Games is used without exception. POF heat shrink film produced by Jiangsu Taicang Ruiou Qifu (Suzhou) Packaging Technology Co., Ltd. is used on various products in the Paris Olympic Games. This packaging film has the advantages of high transparency and high shrinkage, which can improve the flatness of the surface, edges and corners of the product after being packaged. It has more advantages for the packaging of special-shaped products. More than 50 overseas customers are suppliers of the Paris Olympics, and they all use this POF heat shrink film for packaging.

        At the same time, all packaging, tableware, etc. in the main press center of the Paris Olympics are 100% recycled, which also reflects the green, environmentally friendly and sustainable concept of hosting the Games.


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