Customized packaging for your need.
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Customized packaging for your need.
In the world of food packaging, printing technology is like a group of magical magicians. They use unique ways to give food packaging various information, patterns and colors, making them shine charmingly on the shelves. Among them, gravure and digital printing are two very important magicians.
Gravure printing, this experienced magician, has a unique charm. Its printing process is as if a carefully crafted art performance. The concave parts of the gravure plate are engraved with exquisite patterns and texts. When the ink is filled into these concave parts and then transferred to the food packaging material by pressure, it is as magical as rubbing the exquisite patterns carved on the stone slab. The ink layer of gravure printing is relatively thick, which makes the printed pattern rich in color and high in saturation. For those food packaging that needs to highlight the brand image and bright colors, gravure printing can often achieve amazing results. The precision of gravure printing is extremely high, and it can show complex patterns and details in a tiny space, like exquisite micro-carving works. For example, on the packaging of some high-end biscuits, the texture and details of the ingredients of the biscuits can be clearly presented.
When gravure printing is used for large-area printing, the color uniformity is good. If the entire package needs a base color, gravure printing can make the base color smooth and uniform, without the situation of different shades of color. At the same time, gravure printing has a strong three-dimensional sense. Because of the concave and convex effect produced during printing, the packaging has a three-dimensional sense, which increases the texture and grade of the product. Touching the gravure printing packaging, you can clearly feel the sense packaging as if touching a piece of art.
In terms of durability, gravure printing has excellent performance.
Strong and durable: Like a loyal guard, it can withstand the test of time and the challenges of various environments. Whether in hot and humid environments or in cold and dry conditions, gravure packaging can maintain stable quality to ensure the safety and deliciousness of food.
At the same time, it’s not easy to fade. The color is strong and not easily faded by factors such as light and friction. After long-term storage, the packaging can still maintain bright colors and enhance the shelf appeal of the product.
The way to choose gravure printing can be considered from the following:
Gravure printing is suitable for mass production: once the printing plates are made, it can be printed efficiently on a large scale, and the cost is relatively reasonable in mass production. For food products with large sales and stable market demand, gravure printing is a reliable choice.
In addition, gravure printing is suitable for a variety of materials. Whether it is soft plastic film or hard cardboard, gravure printing can present excellent printing effects, providing more material options for food packaging.
Digital printing is a dynamic modern magician. Its appearance is like a new star born in the wave of technology. Digital printing does not require plate making, just like an improvisational painter, with high flexibility, and can print directly according to the design draft in the computer.
This is the advantage for food packaging, especially today with the growing demand for small batch production and customization. If there is a small handmade pastry shop that wants to design a unique packaging for its holiday limited pastries, digital printing can quickly turn the pastry shop owner's ideas into reality, and it may only take a short time from design to finished product. Digital printing is also very accurate. It can clearly print very small patterns and texts, just like using the finest brush to depict every detail. For example, on some high-end tea packaging, digital printing can print detailed information such as the origin, the date, and the production process of tea in very small fonts, and it is still clearly identifiable. At the same time, digital printing is not inferior in color performance. It can accurately restore the colors in the design draft through the color management system, making the food packaging look perfectly in line with the designer's imagination. Digital printing has personalized customization, which can make every food packaging unique. Consumers can customize the patterns, texts or logos on the packaging according to their preferences to meet personalized needs. For example, on the packaging of wedding candies, photos and blessings of the newlyweds can be printed to make this gift warmer and more unique. In addition, digital printing has the advantage of low cost. There is no need to make plates during production, which greatly reduces the initial cost investment. For some niche food brands or newly launched products for small-scale trial production, digital printing is a very economical choice.
However, these two magicians also have their own small shortcomings. The plate making cost of gravure printing is relatively high, and the plate making process is relatively complicated. If it is a small batch of food packaging production, the use of gravure printing is a bit of a loss. Although digital printing performs well in small batches and customization, the unit cost may be higher than gravure printing in large-scale production.
In the future field of food packaging printing, gravure printing and digital printing will continue to play their own advantages and may merge with each other. Perhaps a new printing technology will emerge that combines the rich colors of gravure printing and the flexibility of digital printing to bring more surprises to food packaging, just like two magicians working together to create a more wonderful magic effect. Whether it is a traditional large-scale food company or an emerging small specialty food merchant, they will find the most suitable printing solution for their food packaging in the selection and combination of the two technologies of gravure printing and digital printing so that their products can shine brilliantly on the market stage.
+853-68657023 (Olivia WANG)
