What is the development trend of packaging in the future?

August 30, 2022

1. Retro and Traditional style

Since 2012, the events ,such as the 2012 London Olympics, the wedding ceremony of Prince William and Kate Middle, and the coronation of the Queen's crown etc.,have been establishing the charm of British traditional style,which made the whole world feel the patriotism and pride of the British people. Due to this, the British packaging industry has also undergone corresponding changes. The packaging design of commodities pays more attention to reflecting the traditional style and retro design concept, because the old brands can better reflect the mature and stable feeling of the United Kingdom.

The old-fashioned packaging not only plays an important role in the trend, but also conveys a sense of reliability. Based on this, many brands and products can more easily get the attention of consumers, because they know that they can be trusted by the public. Thus, the packaging plays an important role in the products, conveying the culture of the products by old-fashioned style.

2. Personalized packaging

At present, digital printing technology is more and more recognized by most of customers in the market. The products of short-run printing emerge in an endless stream and  personalized packaging have become one of the effective tools to attract customers. Coca-Cola, a world-renowned beverage company, has put it into practical application. It has expanded its market share by printing personalized labels for different packaging bottles, which has greatly improved its brand influence and has been highly recognized by the market. It should be emphasized that Coca-Cola is just the beginning, and there are already many brands in the market that are beginning to provide consumers with personalized packaging. Absolut Vodka, for example, has 4 million unique and personalized designs on its label, gaining a consumers’ favorite. Brand suppliers have begun to enhance their corporate influence through the Internet and social media, and consumers have a deeper and more thorough understanding of the term “personalization” than before.

3. Sub-packaging

In order to gain the success in the market, brand manufacturers need to understand the potential needs of consumers. For example, convenient packaging is suitable for consumers on the road, who don’t have much time to open large and complex packaging. New convenient packaging, such as soft flat packaging that can be squeezed out and distributed to different people. It is a very successful case.

Simple packaging can also be shortlisted in the list of cute packaging, whose focus is on the simplicity of opening. In addition, the product packaging can also help consumers to distinguish the specific quantity without knowing the amount, which makes the product packaging look more lovely and attracts consumers to buy the products through itself.

4. Creative packaging

For brand owners, the ultimate goal of a good packaging is to draw consumers’ attention on the supermarket shelves for the first time, prompting them to finally buy. This is so-called “love at first sight”. To achieve this, brand owners must convey the uniqueness of their products of their packaging.

The reason why the products of many brands can be different is that they convey the concept of what you see is what you get. Similarly, some alcohol brands choose to use old-fashioned design concepts to send consumers a trustworthy signal. Loyalty, simplicity and cleanliness are all important messages that brands want to send to their customers.Thus, their packaging tends to be simplistic. 

In addition, consumers are also very concerned about green environmental protection, so brand owners also need to reflect the environmental protection of products on product packaging. Brown materials, neat packaging, and simple design fonts all make consumers think of being eco-friendly.

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